SPIR
During my education at Copenhagen School of Design, Technology and Business where I study a bachelors degree in Design & Business with a specialization in Creative Branding, I had a fictive case with Spir - the supermarket Nettos plantbased line. I were tasked with developing a new strategy and identity based on research within the company, consumers, category and culture.
Brand personlighed
SPIR er en venlig og jordnær ven til en grønnere hverdag. En man kan stole på, og som er ærlig, med en imødekommende og sprudlende energi, der gør det let at vælge plantebaseret. SPIR tror på, at små ændringer kan gøre en stor forskel for planeten.
