SHAKER
During my education at Copenhagen School of Design, Technology and Business where I study a bachelors degree in Design & Business with a specialization in Creative Branding, we had a case with cult SHAKER. We were tasked with developing a new campaign which focus on changing the perception of SHAKER. SHAKER are at the moment known for being a drink in reality-tv and being a 'techno-bajer' which they wanted to change.
PROBLEM
SHAKER er den person der bliver valgt sidst til fodbold
INDSIGT
Unge vil slippe kontrollen, leve i nuet og nyde spontane øjeblikke uden bekymringer.
LØSNING
SHAKER MOMENTS
KAMPAGNE
De gode øjeblikke starter med en SHAKER
SHAKER MOMENTS
HUMOR
FÆLLESSKAB
ENERGI
