Royal Copenhagen
During my education at Copenhagen School of Design, Technology and Business where I study a bachelors degree in Design & Business with a specialization in Creative Branding, we had a case with Royal Copenhagen. We were tasked with developing a new, innovative design solution, concept, or service for an existing company, inspired by the theme "Pre-loved." The project was to be created using the Design Thinking method, with a strong focus on the target audience and how we could best reach this group.
We presented the campaign "Brug dit stel", which was based on a new concept to be integrated into Royal Copenhagen. By using the Kintsugi method, we aimed to give new life to broken porcelain, extending its lifespan while giving it a unique and renewed aesthetic.
I en verden hvor man ikke må producere nyt.
We developed a unique stamp that complements Royal Copenhagen's already classic and elegant style. By giving each repaired product a stamp, we mark it as something unique—not just a repair, but a part of a story. The stamp helps make the product more exclusive.
